Why you should use infographics in your business


So why Chris Ripleyuse infographics? Infographics have taken our world by storm, as we are all more and more inclined these days to process data visually than through the written word. Neuroscience explains why: according to research from 3M (maker of Post-its, among other things), 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text! So some smart person somewhere invented infographics (probably Al Gore) to help us tell our stories. Now, smart businesses are utilizing these visually pleasing, data-rich illustrations to educate and engage new customers. Here’s a fantastic example of how one online marketer is employing infographics to build his business.

There are several wonderful reasons why you ought to think about using infographics in your business. Here’s just a start:

  • They are visually impactful and easily scannable, both aspects that match up with today’s web browser
  • They present information easily and in an organized manner
  • They help establish you as an authority on the topic
  • They can go viral, which could result in traffic and search engine ranking rewards
  • As an image, they’re easily shared, and can make the rounds at many image sharing sites (as per social media expert Dan Zarrella, images get more shares and likes on Facebook than any other post type—even video)

So to show you some of the magic of infographics, check out this infographic from MarketingTechBlog.com.

Want to produce your own infographics?

Want to produce your own infographic for your small business? There are a growing number of sites and tools coming around now that assist you to jump in and fashion stunning infographics. At the most basic level you can make them in PowerPoint, which is easier than you may envision. If you’re looking for a bit more advanced or polished option, you might look into a tool like Visual.ly, where you can modify existing templates to your needs, or perhaps, use a service like PiktoChart or Infogram.

What if you can’t design a whit?

Outsource it! Sometimes we don’t have the time, inclination or skills to get this type of work done, especially if you’ve never really done any work with images before. Don’t worry, because there are great designers on the web just dying to create your infographics. Some of the places you will discover that will help you in this regard, and usually for a reasonable fee, include 99Designs, Elance, Odesk, Fiverr, and Freelancer.com. Make sure you see samples, set parameters and expectations, and are able to communicate your vision clearly with your outsourcer, so there aren’t any surprises!