Need More Clicks? Look at Your Links!
In our quest to connect with an audience, make sales, get opt-ins and more, we are often depending on our visitors to make that connection via a web link. Thus it would stand to reason that one of our primary tasks in this quest is to make it our business to understand how to get them to click!
Turns out there’s more to this than simply hyperlinking “Click here” and expecting them all to show up and shower us with money, emails and more. You actually have to coax these things out of them. (You didn’t really think it was that easy, did you?)
So to help make your pages a veritable clicking paradise, let’s examine 5 tips on how to optimize your links for clicks.
5 Tips for getting more clicks from your links!
Say something with your link text – Link text is valuable in the sense that you have the chance to sell or persuade one more time. Rather than opting for a totally vanilla “Click Here”, try getting much more specific and benefit-oriented in your link text. You’ll be rewarded with more clicks!
Make every link serve a purpose – Don’t link to any other page without a clear purpose. This means to either an offer, resource or other content that will benefit your audience. (and you!) This is especially true for landing pages, where you hopefully have a singular purpose for any links on the page.
Understand about the color of your links – There is a definite psychology pertaining to color, and you need to have this firmly in mind when designing links and buttons. For example, blue is a trust color, and orange encourages quick action. Get familiar with these concepts!
Don’t promise what you aren’t delivering – If you think it’s a good idea to get them to click on your links by using techniques like “clickbait”, think again. You’ll have broken any trust you may have had, and be rewarded with massive bounce rates.
Use strategic placement – Understand that the placement of your links is extremely important. Almost always on a landing page you’ll want one link “above the fold” on the page, and include others every scroll or two. After all, the objective is to get the click, right!
