What is Hashtag Marketing and How Can It Help You

What is Hashtag Marketing and How Can It Help You

What is Hashtag Marketing and How Can It Help You?

If you spend any time at all on Twitter, or now just about any of the other social networks, you know how extensive the use of #hashtags has become. They’ve become shorthand for entire groups and segments of people and movements.

It’s now possible to even utilize Emojis in your hashtags, at least on Instagram. The other networks will soon follow suit, I imagine.

Hashtags can help you discover more about your audience, find out what they’re talking about and interested in, encourage engagement, as well as help you with branding.

Let’s take a look at 5 specific ways your business can use hashtag marketing to your advantage.

5 Great tips for making the most of Hashtag Marketing

Investigate what your audience is talking about – One of the highest and best uses for hashtags is to obtain some quick intelligence on what your audience is already thinking, reacting to, and talking about. This is golden, and can help the entire scope of your marketing efforts.

Consider paid promotion – Once you find you have a popular campaign going, seriously consider using Twitter’s promoted hashtag feature to add fuel to the fire. If your message is clever and you can make it onto the trends list, you’ll have won big time.

Use local hashtags for local promotion – If you would like to promote specific local locations for your business, use local geo-modifiers to identify neighborhood businesses. A very easy and effective way to extend the reach of your brand.

Found a trending hashtag? Join the conversation! – An excellent way to leverage the power of popular hashtags is to jump into the ongoing conversation. Don’t attempt to hijack, but rather add substance to the discussion, in a way only your brand can!

Energize your other marketing efforts with hashtags – The prudent use of hashtags can be an easy way to amplify your already running marketing campaign. Pointing to and drawing attention with the sensible use of hashtags can bring you visitors you may not have had.

Hashtags are really easy to use, and can be a great tool in your marketing arsenal. Start using them today!