How to Craft a Workable Video Marketing Strategy for Your Business
Since there is no longer any doubt that video rules this day and age of online marketing, it’s high time to kick your video marketing strategy into overdrive and start reaping some of the windfall that is coming to marketers who are.
The average internet user watches 206 videos every month, and you really need to get your share of that, since videos are 4X more engaging than static content, and are proven to convert significantly better.
Since it’s clear we have to make videos to succeed online these days, let’s examine 5 ways you can come up with a video marketing strategy crafted to your unique business.
5 Items you need in your video marketing strategy
Know your audience – Knowing with a certainty what your audience is interested in and what would help them move further along down your marketing funnels is your first and most basic task, as it will mold everything that comes later. As questions, do surveys, and research your analytics for insights on this very important piece.
Decide what types of videos to make – This is somewhat determined by the talents you already possess, together with those around you, and your budget. Since you can easily make effective videos now with little more than a smartphone, the barrier of equipment is largely done away with. If you’re uncomfortable shooting live action videos, look at making screencast videos, or slideshow videos, where you simply narrate the screen or slides. Both can usually get the message across well.
Know your goals – Have a clear goal in mind when you are planning and producing your videos, as this will help you in your overall marketing strategy.
Use a calendar – Setting someone in charge of this task as well as scheduling your videos makes them far more likely to actually get done. Using a production or editorial calendar is a smart way to keep an eye on your overall strategy and marketing.
Make sure to include marketing – Don’t neglect to market your videos! This includes announcing them on all your various social media channels, as well as posting them on various video sharing sites that make sense, such as YouTube. This can lead to great backlinks and an influx of direct traffic to your site.
