What to Think about Backlinks in 2015


See How to Build Better backlinks in 2015!

Since backlinks are proving to still be a large part of ranking well in Google, it only makes sense to use what amounts to the best practices for acquiring backlinks that not only count with Google, but are also sure to hold up to scrutiny.

For most, understanding what Google wants with respect to backlinks is a challenging enterprise, and one fraught with dire missteps that can lead to search engine results disaster.

To help avoid that scenario, let’s take a peek into some of the best practices for building backlinks moving forward in 2015, and how you can benefit from them.

5 Suggestions for link building in 2015

Make sure you change up your anchor text – These days a site with a link profile containing 95% of one particular keyword is a sure signal to Google that there has been some funny business happening, and a penalty awaits. Your job now is to make sure you alter your anchor text to include a variety of keywords, naked URLs, and a few generic phrases like”click here”.

Go after social links – One of the easiest ways to garner new and relevant backlinks is through your social channels. This works for you in two ways, also showing that your pages are socially engaged.

Aim for natural growth – Any huge influx of links is usually looked at very carefully, and often not all counted. This can’t be helped sometimes, of course, as in the case of a launch or event, but just be forewarned.

Don’t buy links – There is no safe way to buy backlinks and you will eventually be found out. Stay away from those pie in the sky offers of 10,000 links for $10, because it will definitely hurt you, probably sooner rather than later!

Don’t use private blog networks – Very popular over the last several years, the use of private blog networks has been extensively uncovered by Google and dealt with in recent search engine algorithm updates. If you’re very clever, you could make your own, but that can be quite a time-consuming and expensive undertaking.