Ten Tips to Pump up Your Marketing Efforts

10 tips to pump up your marketing efforts

Use These Ten Tips to Pump up Your Marketing Efforts

Everyone is always looking for the easy button, yet when it’s presented to us, we frequently look at it and say, “there has to be more to it that that”. Ignoring ways we can make positive changes to our businesses because they’re not sexy or the latest shiny new toy, is practically asking for the “Closed” sign to be put out. Remember the Pareto Principle; 80 percent of your results will come from 20 percent of your efforts. Having said that, here are ten basic yet effective ways to improve your marketing efforts.

  1. Write a company blog – Use a company blog as your voice. It will result in better relationships with your customers, social reach more effective customer service.
  2. Use specifics in your offers – Be sure you aren’t trying to market anything and everything. You will become known for nothing! Pick a specialty and get good at it!
  3. Benefits not features – Your customers need to find out what it will do for them, not every detail of the widget. Emphasize the results they’ll get, and you hit the sweet spot!
  4. Make value your mission – Become known for the value you deliver, and you’ll sell long and prosper!
  5. Use social media – Make connecting with your people on social media a priority. It’s not only a great way to pre-sell, but also build relationship and deliver awesome customer service.
  6. Make videos – Find ways to use video in your business, as that is where the audience is today. YouTube is the world’s second largest search engine, so it’s time to tap into some of that!
  7. Listen – Make sure to hear what’s being said to you, both on your site and in social media. It matters!
  8. Make good use of autoresponders – Using pre-written autoresponder sequences will easily and painlessly incorporate new subscribers into your business.
  9. Take care of your customers – Since it’s so difficult to acquire a new customer, why not spoil the ones you have? They are far easier to sell to.
  10. Make sure to have a call to action – If you don’t ask for the action, it is much more likely it won’t occur. Don’t be that guy. Ask for the sale!