Why an In-Depth Understanding of Your Customers Is the Only Marketing Strategy You Need

Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about the customers. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with the audience. So, if you want to be truly successful, you need to have an…

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How to Ensure Your Blog Posts Stay Evergreen

The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content is easy. In fact, content marketers can get discouraged in many ways and end up…

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Using Google Analytics to Improve Content Marketing

Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns. Fortunately, we’re here to discuss Google Analytics and help you get the most…

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