How to create an effective email marketing follow-up sequence

email marketing

How to create a follow-up email series for those who opt-in Once you’ve managed to get the signup, your challenge is only partially won. Even though they’ve now given you permission to email them begs the question, what do I do now?! You develop an email follow-up series, that’s what! Of course, there’s something of…

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Over-optimization – Something you need to be concerned about?


One of the recent updates Google endowed us with over the last couple of years included what became known as the over-optimization penalty. This one is aimed at Webmasters who try to stuff their pages with keywords in the hopes of raising them in the search engine results. Many of us were encouraged to have…

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5 Marketing Trends That Win in 2014

5 ways marketing rocks

If you are finalizing your plans for marketing in 2014, there are some trends that you’d do well to keep in mind as you do this. A few of these have been coming a long while, and then are a couple that are new to the game. We’ve uncovered five of these trends that will…

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