7 Entrepreneurs Every Business Owner Should Follow

The path to growing a small business is never easy nor obvious. Sometimes we could all benefit from being able to get inside the head of a good mentor. Lucky for us, more and more of the smartest people in business and life are sharing their insights online in blogs and podcasts. Whereas a few…

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How to Develop a Winning Omnichannel Marketing Strategy

When the path to a customer purchase can begin and end at any time, in any location and on any device, it’s becoming apparent that businesses need to create a seamless experience across the entire process. With so many devices available to complete a task, customers can switch between them to purchase a product or…

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Why an In-Depth Understanding of Your Customers Is the Only Marketing Strategy You Need

Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about the customers. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with the audience. So, if you want to be truly successful, you need to have an…

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