Sales and Marketing Alignment to Reach Your Business Goals

For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both. Sales and marketing alignment is one of…

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Keyword Research to Match the Buyer’s Journey

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, Google offered a tool that…

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How to Use Image SEO to Increase Traffic to Your Website

Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, many markers aren’t using them to their fullest potential. Images are content as well, which can be easy to forget. In fact, images are an…

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