Should You Use Paid Search with Organic SEO?
See Why It Makes Sense to Use Paid Search with Organic SEO There’s a song in the Broadway musical “Oklahoma” called “The Farmer and the Cowman Should Be Friends.” The same holds true in search engine marketing, where that same real estate that is vied for by both paid and organic marketing can definitely work…
How to Make Your Checkout Page Convert
How to Increase Your Checkout Page Conversions You’ve done quite a lot of work, and presumably spent a lot of money to get your prospective customer to your checkout page, and then, inexplicably, they leave without completing the transaction. Studies show that up to 67 percent of shopping carts are abandoned. Sometimes the reasons are…
What is Search Engine Optimization
What Is Search Engine Optimization Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content…
