How to Improve Customer Experience

Customers interact with brands across many touchpoints, and each makes an impact on your relationship. Ultimately, a brand must keep the big picture in mind — the total experience for the customer from the beginning of the funnel to the end — to have success in business. There are many ways to influence the customer…

Continue Reading →

Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months

Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas for blogging, and a simple strategy can help them: conduct a study or survey. Original research provides tons of benefits for businesses seeking content marketing…

Continue Reading →

After the Reddit Redesign, Should Your Business Give the Social Channel a Look?

Many business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have them all reconsidering. A complete overhaul has modernized the look and feel of Reddit’s various niche-focused forums. As a result, community members are engaging even more frequently than ever—with both posts and ads. According to Reddit’s…

Continue Reading →