Retargeting: What It Is, And Why Every Business Should Use It
Modern digital ads can have a huge relevancy problem, and using a retargeting strategy is one of the best ways to solve it. WIth retargeting, you only show ads to people who have indicated interest in your product or website before. Usually, the interest-signaling behavior is a visit to a particular page on your website.…
Eight Types of Blog Posts Every Business Should Use
So you sit down to come up with topics for your next couple of blog posts and…nothing. You draw a total blank. Sometimes business blog post ideas come hard and fast like a heavy rain. Other times you have a total mental drought on what to write about next. Don’t sweat it! There are a…
Thinking About Hiring a Blog Writer? Watch Out for These 6 Common Mistakes
Few business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process. Considering all these personal limitations and high expectations, outsourcing blog writing makes perfect sense. But there is…
