These Offline Marketing Mistakes Are Hurting Your Business
While online marketing is obviously very important, it doesn’t mean that local business owners should ignore offline strategies. Even in the newspaper business – a dying industry – three-fourths of advertising revenue comes from offline ads. This proves that entrepreneurs can’t solely focus on digital. If they’re making the following offline marketing mistakes, though, it…
Why Business Cards Are Still a Vital Marketing Tool
Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. Good, old-fashioned business cards, for example, is still an effective marketing tool. It’s not just a method of keeping in contact with other professionals,…
3 Guerrilla Marketing Myths You Must Ignore
Guerrilla marketing is a form of experiential promotion that focuses on novel marketing ideas. When the film Carrie was coming out, for instance, the producers rigged a coffee shop to frighten unexpecting customers who saw a woman show off “telekinetic” powers. These types of marketing ploys can pay off huge, but that’s only if local…
