Checkmate: The Marketing Lessons Learned from Chess

3 Marketing Lessons Chess Can Teach Us Being successful in business is all about strategy, and for a company to excel, it must have a great marketing strategy. There are tons of articles out there with “tips” and “how tos” that teach promotional tactics, but these don’t work for every business in every situation. Instead…

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3 Offline Tips for Growing Email Marketing Lists

3 Offline Tips for Growing Email Marketing Lists

Email marketing is an integral part of any business’s success. In fact, it works so well that 75% of companies say it offers either good or excellent return on investment. Of course, this is only the case if you have a great email list. While there are countless ways to garner email addresses online, there…

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Online Success Through Offline Marketing

Online Success Through Offline Marketing

Online marketing strategies have become frontstage in the promotional world. There are still, however, several offline marketing techniques that produce great results. In fact, offline tactics have been shown to increase online effectiveness by 40 percent. Additionally, many of these offline strategies have proven effective at creating positive online results. Here are just a few…

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