How to Use Micro-Influencers To Grow Your Local Business

micro influencers

What are Micro-Influencers? Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for recommendations and advice about what matters and what to purchase. Since micro-influencers resemble more of a…

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3 Tweaks for Local Businesses to Improve Email Marketing

3 Tweaks for Local Businesses to Improve Email Marketing

Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be. In fact, 73 percent of Millennials prefer email over other forms of marketing communications, and since they’re currently the largest age cohort in America, it’s a pretty big deal. For businesses whose…

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Why Local Businesses Should Not Fall for the Pokémon Go Craze

Why Local Businesses Should Not Fall for the Pokémon Go Craze

3 Reasons Small Businesses Should Ignore Pokémon Go While Pokémon Go is all the craze now, there is no assurance that it will stay this way. It seems that the next huge thing changes on a weekly basis. The popularity of everything, including best-selling mobile games, can die out just as quickly as it occurred.…

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