How to create an effective email marketing follow-up sequence

email marketing

How to create a follow-up email series for those who opt-in Once you’ve managed to get the signup, your challenge is only partially won. Even though they’ve now given you permission to email them begs the question, what do I do now?! You develop an email follow-up series, that’s what! Of course, there’s something of…

Continue Reading →

Link Building Evolved – Best Practices for 2014

link building

These days every other person you encounter will let you know that link building as a means to enhance your search ranking is dead. Not so fast, as stated by Google’s own Liege of link building Matt Cutts states: “Links are still the best way that we’ve found to discover (how relevant or important somebody…

Continue Reading →

How to Use Social Media to Ramp Up your Email Marketing

social media

Social media is a wonderful way to reach lots of people with your messages that you might not have established a relationship with. One way to to do this in much less time than it might normally take is to incorporate your social media channels as part of your email marketing campaigns. This lets you…

Continue Reading →