Classics Never Go Out of Style: Marketing Tips that Still Work

Classics Never Go Out of Style: Marketing Tips that Still Work

Technology has evolved in leaps and bounds over the last few decades. Even with all of this advancement, though, the old adage of a true classic never going out of style still holds true. While most people might think of music and cars when they hear this, it also applies to the marketing world. That’s…

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3 Tweaks for Local Businesses to Improve Email Marketing

3 Tweaks for Local Businesses to Improve Email Marketing

Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be. In fact, 73 percent of Millennials prefer email over other forms of marketing communications, and since they’re currently the largest age cohort in America, it’s a pretty big deal. For businesses whose…

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3 Guerrilla Marketing Myths You Must Ignore

3 Guerrilla Marketing Myths You Must Ignore

Guerrilla marketing is a form of experiential promotion that focuses on novel marketing ideas. When the film Carrie was coming out, for instance, the producers rigged a coffee shop to frighten unexpecting customers who saw a woman show off “telekinetic” powers. These types of marketing ploys can pay off huge, but that’s only if local…

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