3 Important Benefits of Repurposing Old Content

3 Important Benefits of Repurposing Old Content

Repurposing and reusing old content may just seem like an easy way to get out of work. In all honesty, it might be a little of that, but 85 percent of the best marketers actually repurpose at least occasionally. This could include re-sharing an article, turning it into another format or simply updating it occasionally.…

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3 Tips for Increasing Engagement on Marketing Content

3 Tips for Increasing Engagement on Marketing Content

Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and it’s likely why 77 percent of them increased their content marketing in 2016 over 2015.…

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The Analytics Mistakes that Local Businesses Must Avoid

The Analytics Mistakes that Local Businesses Must Avoid

Analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it doesn’t amount to much if not properly utilized. Because of this, local business owners need to dodge certain marketing analytics mistakes, and these are three of the most damaging to be avoided.…

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