Crafting a Marketing Campaign

When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and emotion. If you want a show-stopping campaign that can provide these results for your business,…

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How to Use Manipulation in Marketing Ethically

Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception. While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically,…

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Why Customer Trust Is Vital to Your Brand

With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely vital. In addition to nurturing lifelong customers that will consistently choose your brand over…

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