Eight Types of Blog Posts Every Business Should Use

So you sit down to come up with topics for your next couple of blog posts and…nothing. You draw a total blank. Sometimes business blog post ideas come hard and fast like a heavy rain. Other times you have a total mental drought on what to write about next. Don’t sweat it! There are a…

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Thinking About Hiring a Blog Writer? Watch Out for These 6 Common Mistakes

Few business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process. Considering all these personal limitations and high expectations, outsourcing blog writing makes perfect sense. But there is…

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How to Write Headlines Your Customers Can’t Resist Clicking

In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. Eye-catching headlines on social media can draw tons of comments — many from people reacting off the headline alone. Headlines can also shape how people digest the message of a blog…

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