Email Is Still the Undisputed King of Online Marketing

email marketing

Where Should Email Rank in Your Marketing Mix? The bottom line in regards to our marketing efforts is how well they convert, that is, succeed in getting us the decisions we desire, whether that is opt-ins to a mailing list, direct sales, click or other responses. Over the years, email marketing has been a staple…

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Are Daily Deal Sites Really Tools of the Devil?

Daily Deals

You’d think from all the hate that’s been written about daily deal sites, and how they’re now all a thing of the past as an effective way to market your local business, we wouldn’t like them either. You’d be wrong. There’s quite a bit that goes into making daily deal sites work for your local…

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Why Online Reputation Management is Important to Your Business

Reputation Management

There is a lot of talk about online reputation management these days.  It seems that as soon as businesses jumped on the web and social media marketing wave, the Internet evolved into an even more complex organism, now requiring a deeper look into marketing in this ever-evolving world.  It is no longer enough to establish…

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