Why High Quality Content Matters More than Keywords for SEO

Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative signals that hurt your ability to rank. In fact, Google’s approach to ranking has gotten so sophisticated that they’ve…

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Why Your Online Marketing Budget May Soon Go Up

Recent surveys show that the majority of businesses plan to increase their digital marketing budgets over the next 12 months. These increases mean stiffer competition and growing rates to achieve the desired level of impressions and performance. Today’s internet marketing practices have matured dramatically since the days of dial up. Channels like social media have…

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Six Things Your B2B Content Marketing Needs to Be Doing

Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business climate. In fact, your B2B content marketing strategy will include several “must have” components. Without…

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