The Marketing Paradigm Has Shifted

“Most marketing is boring and does nothing to get the attention of the target and then give them a call to action.” says Ripley. “Marketing strategy is almost always overlooked in most advertising, before you say it you need to know what you are going to say, how you are going to say it, and to whom you are saying it.”

Our company focuses in these areas: direct marketing, local search, mobile marketing, video marketing, reputation management, and social media marketing. We are also Infusionsoft Certified Consultants and Constant Contact Certified Partners to help you maximize the value of your funnel and your list.

We help you automate your video and social media marketing. We provide no-frills video recording and production to help you get better placement on search engines, driving more customers to your Web site or store. Our social media management program provides content and monitoring for your social media marketing efforts.

The misconception is that only young people use these technologies for shopping but in fact, nearly all of the buying public now use them. Marketing has shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV, newspapers and even the door-to-door distribution of directories like the Yellow Pages.

The Internet itself has moved in this direction in recent years with the advent of social media. Companies marketed online by building Web sites and sending emails to subscribers—both “broadcast” activities in the sense that communication was one-way. Banner ads, news items, emails and other tactics drive prospects to Web sites where companies communicate their messages and influence behavior.

With social media, however, much of the communication is controlled by the prospects. Members can ask their community about a product, service or company and get multiple opinions, recommendations or referrals. Conversely, members freely discuss their experiences with their friends and followers. Online, the new “word-of-mouth” is social media like Facebook and Twitter which have more than 1.5 billion members, combined.


Strategic Marketing Group 11668 Cygnet Dr, Waldorf, MD 20601 (301) 638-4755 ‎