Local SEO: What’s New & Ways to Make it Better!

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Enhance your Local SEO with These 7 Great Tips

By Google’s own admission, they make between 500-600 changes to the algorithm yearly, so being aware of all of them and how they affect your site can be a full time job. If you’re frustrated trying to keep up with all the changes that transpire within the Google Local search space, you’re not the only one!

If your head starts spinning at the mere mention of things like Pigeon, the Local Carousel, and MobileGeddon, then we have good news for you.

We’ve put together a list of 7 best practices for optimizing your pages for local SEO. Most won’t require a huge technical effort, but can yield much better results for you if you get them done!

7 Straightforward Local SEO Best Practices

Continue to build links – These days it’s not so much the amount of links you have but the quality, and the best way to garner authoritative incoming links is to produce awesome content people are dying to share and link to.

GEO-target your content – Google is now on a quest to deliver local results over global whenever possible. You can help this happen by using geo-modifiers on your pages content and meta data.

Citations still matter – These days it’s about getting quality citations, and cleaning them up so you don’t have duplicate entries and inconsistent data.

Solicit customer reviews – This is the highest form of social proof available, and studies are showing that the overwhelming majority (90%) consult product reviews before purchasing. Ask your present customers; they’ll usually be more than happy to comply.

Utilize your Google My Business – The latest local business tool offered by Google, this one’s a keeper. You can do many things from this virtual tool suite, including managing your online reviews.

Use local images – Make sure you are using your own local images and that they are geo-tagged for your locations. This is a local ranking signal for Google, and will help you in a number of ways with Google.

Take advantage of social sharing – Make sure you have social media icons present on all your pages and content so as to provide your audience with the opportunity to share your content far and wide!