Protect Your Online Reputation in 5 Easy Steps

Online Rep

IMG_6393 smallWe live in a world where communication is practically instant, word travels amazingly fast, and if you’re not careful your online reputation can be trashed in nanoseconds. Many aren’t cognizant just how vital it is to protect your online reputation. Cone Communications reports that some 89 percent of consumers regard online channels are trustworthy sources, and that another 80 percent have gone so far as to change their mind about a purchase after looking at a negative comment or review. Further, your social media is where they’re talking about you. The Society for Communications Research documents that 72 percent said they research companies through social channels before making purchases, and that 59% use social sites to air their frustrations about your customer service.

5 Tips to help guard your online reputation

  1. Keep tabs on your online reputation – Keep an eye on what folks have to say about you and your company name by Googling them at the least once per month. Use Google alerts and be alerted when there are any postings about you or the brand.
  2. Lay claim to your online property – Someone that is intent on doing you and your business harm can do a lot with your name. Make sure you buy your company’s domain name, or your personal one, and prevent at the very least having them show up in Google by virtue of an exact match name.
  3. Be active on your social networks – Beyond claiming your presence on the major social sites, also make an effort to use them regularly. Being present can help you see and minimize potential issues easily.
  4. Deal with any unfavorable content quickly – Do your best to deal with negative postings and complaints expeditiously. Try hard to get in touch with the poster directly, offline when possible, and see if you can handle their concerns. DON’T get in to a flaming match online. You’ll be the loser.
  5. Be careful what you put online – Those lovely pictures of you and the staff partying hard are not exactly what you want to surface in a business context.

We’re all part of a fast paced information-driven world. Make certain you’re in position to use this to successfully manage your online reputation!