Offline Marketing Ideas for Local Businesses

Offline Marketing Ideas for Local Businesses

Even with online technology providing countless marketing methods, you very likely still see fliers in your mailbox or on local community boards. This is because, whatever you think of traditional marketing, printed material is still effective.

A simple flier, for example, may be printed at a low cost and sent out around the local targeted area. It should also be noted that business cards are an additional form of printed marketing material that works miracles. In fact, for every 2,000 business cards handed out, a company’s sales increase 2.5 percent. Point being: print works.

Create Press Releases

Even when everything that happens in your business might not be newsworthy, some events unquestionably qualify. Are you offering a Veteran’s Day discount for current and former service members? Write up a press release. Planning a sale to celebrate an expansion? Local journalists may believe it is worthy of the newspaper. Even better, local newspapers will often publish these stories in the paper and online.

Engage in Guerrilla Marketing

Guerrilla marketing is a way of advertising your business that is outside of the traditional methods. It is often thought that this is only profitable if it is so radical that people must notice it, but thankfully, this is simply not the case. Everything from leaving a branded pen at the local bank to utilizing different color Post-It notes to develop a mural can be effective if it gets people to take notice.

There is not any doubt that marketing has moved mainly over to digital media, but that does not always mean older technique do not work. So long as you get people’s attention you will have a successful marketing device, whatever the platform.