What do You Need to Rank in the Google Organic Search Results?


How to Best Optimize Your Website to Rank Highly in Google

Securing the top spot in the Google search results is a worthwhile goal, one that can certainly bring a load of traffic to your pages. It’s claimed that the top spot can garner as much as 44% of the search traffic for a specific keyword.

Now needless to say we all know that it’s definately not free, as it requires time and effort to see this happen. Still, securing a top spot on Page One can go quite some distance toward making your business more successful.

Still, we all want it, and wish to know how to best optimize our pages for it. To that end, here’s 15 of the 200+ ranking factors you’ll want to try and implement on your site.

15 Google Ranking Factors

  1. Keyword in title tag – Still a very important factor, this tells Google what your page is about.
  2. Content length – It’s been demonstrated that content in the 1000-1500 word range ranks better.
  3. Page loads – If your page loads like molasses, you won’t rank well or be seen.
  4. Keyword in URL – This helps rank your page better, particularly with longer tail phrases.
  5. Videos and visual content – Google loves visual content: they OWN YouTube, so make visual content a top priority.
  6. Outgoing links to authority sites – Outbound links to leaders in your market bode well for you.
  7. Domain Trust – Having Trustrank on your domain helps.
  8. Terms of service and privacy policy – This is a must-do for any serious business, and Google will penalize sites that don’t.
  9. Contextual links – Links in the body of your content, especially to inner pages on your site help.
  10. Natural link profiles – Spammy links are a sure sign to Google that you’re attempting to game the system.
  11. Social engagement – Having people engage with your content and share it over social media is a sure sign to Google that you have a popular page worth ranking.
  12. Relevant content – Showcasing content relevant to your site and keywords is a must.
  13. Excessive advertisements – If your page is full of ads, you will not rank well.
  14. Domain age – Google gives aged domains better ranking than newer ones.
  15. Recent content updates – Google is very fond of relevant, recently updated content!