Mobile marketing is a goldmine!

mobile marketing

5 Marketing Strategies Big Business Doesn’t Want Small Business to Know About

However, given the marketing activities of many small businesses, you’d probably never know this.

The era of the smart phone has arrived but local business owners are still in the dark ages. They are playing catch up with their clients and their behavior. A recent survey showed of 500 small business owners showed on 26 percent of respondents invested time and money in optimizing their website for mobile devices! Exactly what does this mean for small business owners? It means this is a excellent time to stand out from the crowd. The mobile customers are ripe for the picking and you are in perfect position to reap the rewards!

Since we are now seeing more than half of all searches taking place on a mobile device of some sort, now is the time to take advantage of this. Listed below are five proven ways mobile marketing can help local businesses on a budget.

  1. Mobile Optimized Site – Making sure that the site is optimized properly for mobile is step one, and without it almost everything else doesn’t matter. Make sure it is designed with mobile in mind, and is available on all platforms. According to market research from Google, 61 percent of consumers will leave a website if it’s not optimized for mobile.
  2. Look into Mobile Ads – Mobile ads are cheap and efficient. This may sound surprising but at the moment lots of the inventory goes unsold each month and this keeps the prices down. This makes it an excellent time to jump in and explore mobile advertising.
  3. SMS and Push Notifications – SMS messages have several great advantages. Number one; they get opened. A lot. According to Frost and Sullivan, SMS messages offer an astounding 95 percent open rate! Push notifications are a great way to connect with your customer base.
  4. Using Mobile with Your Social Media – Having the capability to connect real-time with your social networks and send links to coupons, specials, events or a link to your latest YouTube video is a quick way to not just increase traffic and buzz, but also to help your site’s search engine ranking. Google hangouts are now becoming a new and exciting way to reach potential customers in real-time.
  5. Location Based Marketing and Passbook – Make certain you’re able to be found with the various location based mobile services like Foursquare and Yelp, as well as look into new technology like Passbook, a terrific new app that enables users to store coupons, boarding passes, gift cards, event tickets, store cards,  along with other forms of mobile payment.

The most important thing for local businesses is to gather knowledge and always keep learning. Remember, it doesn’t have to be difficult and it doesn’t need to be extravagant. You just need to start where you are and never stop learning.