Marketing Mistakes You Must Stop Making Before 2017

Marketing Mistakes You Must Stop Making Before 2017

Local Businesses Must Erase These Marketing Blunders Before 2017

You have likely been told by an organization that you were not eligible for a certain discount. Why? Probably because you are actually a customer. While it is alright to provide special offers for new prospects, you can’t simply ignore your current clients. Even when making first-time customer offers, make sure you continue to provide value for your loyal herd.

Never Making Marketing a Priority

Many corporations, especially local companies, feel that they have bigger things to worry about than marketing. Sure, they might put a bit of time into it, but they often view marketing as a part-time job. This is especially the case when it comes to social media and video marketing. In 2017, you must be aware that this thought is folly. If you are not going all in on your marketing techniques, you are only hurting yourself.

Thinking Social Media Is Absolutely free

Individuals can sign up for Facebook, Twitter and a variety of other social media platforms and never pay a cent. firms can do this as well, but they likely will end up thinking social media is a worthless marketing tool.

Thanks to jumbled feeds, social media giants don’t prioritize business posts. Something has to be really engaging for it to pick up momentum. Sad to say, this doesn’t always happen. With everyone receiving information overload, it will sometimes be necessary to spend a few dollars to extend your reach. Since you can target specific audiences, though, it’s not always a bad idea.

Compromising Customers Over Prospects

You have likely had a cable provider offer a promotion, but when you called in, they said you were ineligible. Why? Because you have already been a customer. It does not hurt to focus on bringing in new prospects, but this can’t be at the cost of upsetting current clients. Offer promotions to garner new customers, but make sure you give thought to your loyal followers as well.

Advertising and marketing is not always about doing what is right. It is also critical to avoid doing something wrong. The previous list is far from all-inclusive, but if you can keep clear of these mistakes, you will be a step ahead of many of your rivals in 2017.

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