Marketing Lessons from Negan on The Walking Dead

Marketing Lessons from Negan on The Walking Dead

Negan was watching Rick’s group so closely that they were able to forecast exactly where the group would run and surround them in an instant. Vendors need to do this with their competition as well. Keep an eye on what they are posting on Twitter and what new offers they are promoting or marketing. If something works well for them, it wouldn’t hurt to take a similar route.

Turn Staff into Marketing Ambassadors

Negan’s followers are an eccentric and crazed bundle, but they all serve as driven ambassadors. Season 6 of the show focused heavily on Negan and the threat he posed, but fans never even saw his face until the last moments of the season finale. This is because his personnel were powerful ambassadors.

Local businesses should take this lesson to heart. This is particularly true since 80 percent of companies with employee advocacy strategies report better brand visibility. Give workers branded t-shirts for free or share videos of them taken at the workplace. Offer prizes to whoever recommends the biggest number of new customers or send them out to community events in exchange for a day off.

Whatever it takes, establish ambassadors like Negan’s… except for the killing part, obviously.

Create Local Relationships

In both the comics and the television show, Negan goes around to nearby villages and makes deals with the locals. These are usually unfair to the given community, but the deal is created nonetheless. Local business owners should also make relationships with other nearby companies. Simple things like putting the other place’s business cards in the lobby can create a working relationship.

Of all the lessons one could take from The Walking Dead, advertising and marketing is the most surprising. Alas, the lessons are there. And when viewers are looking pure evil right in the eye, they can at least take a couple of promotional lessons from the experience.

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