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What Marketers Can Learn From the 2016 Primaries

What online marketers Learned From the 2016 Presidential Primary

Few things are more thrilling in presidential politics than the primaries. Luckily, marketers can get this excitement and learn a few lessons at the same time.

Create a Great Value Proposition

The 2016 primaries saw the beginning of the anti-establishment idea. Bernie Sanders presented himself in lieu of the status quo. This is even though he voted alongside Hillary Clinton 93 percent of the time.

Sanders understood, nevertheless, that he needed a value proposition. This is true for local business owners as well. When marketing, you have to point out the one thing that makes your business more special than the rest. Establish value, and then lead with it.

Always Gain Knowledge From Your Faults

This isn’t Hillary Clinton’s beginning at the rodeo. In 2008, she went against Barack Obama in the primaries. Thanks to mistakes such as a lack of new ideas and overconfidence, however, she lost. She is making sure never to make the error with Sanders.

Every local business owner will make faults, but that does not mean a certain strategy won’t work. Maybe the improper keywords were targeted. Maybe a great article was posted on social media at the wrong time. Look at these goof ups and adjust


Know Your Audience

Donald Trump is probably the most polarizing political figures in modern history. This has a great deal to do with his abrasiveness, but Trump also understands that this is what his audience is looking for. A substantial portion of the GOP wants someone who is not afraid to say what he thinks, and Trump gets that.

This is also essential for businesses. If your key demographic is millennials, you need to know what they are looking for. Also, be certain that you’re opening in a good area. Since Washington DC saw a 10.6 percent explosion in millennial population over four years, it might be perfect for the aforementioned demographic.

Presidential primaries will always be an interesting time in American politics. And if online marketers can learn a thing or two in the process, it is all the better.

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