How to Increase Your Checkout Page Conversions
You’ve done quite a lot of work, and presumably spent a lot of money to get your prospective customer to your checkout page, and then, inexplicably, they leave without completing the transaction. Studies show that up to 67 percent of shopping carts are abandoned.
Sometimes the reasons are none of your doing: second thoughts, lack of funds, kids spilling face paint all over the floor. We get it. But more often than not, it is very likely something we’ve either done or not done that leads to shopping cart abandonment. Here’s 7 ways to help keep you from creating issues for yourself, while increasing your checkout page conversions many times over.
7 Easy checkout page conversion tips
- Offer free shipping – This is the top reason people abandon your shopping cart, as they don’t equate the dollars they are being asked to spend for shipping as a part of the value they’re getting. Studies even show that offering free shipping, even if it is less money than a proposed discount, is favored. Perception rules here.
- Your text makes a difference – The words you use to sell and those on your buy buttons can have a tremendous impact on your results. You’ll want to test a number of choices before investing heavily in ads.
- Don’t ask for too much information – This is another biggie. In this era of no privacy, asking for more than you need is a red flag. It can and does get people to leave, and go to another merchant.
- Use seals and badges – If you have any Trust seals or verifications by any internet security companies, display those prominently on the checkout page, in addition to restating of your guarantee.
- Include a way to contact you – Providing people with an easy way to contact you if they need more information makes a lot of sense, whether it’s via email, phone or FAQ page.
- Employ images – People want to see what they’re getting, so try to include a small product image on the checkout page for reassurance.
- Consider live chat – Sometimes people just need a live touch form another human to get them to pull out the credit card. Offering a live chat solution can be exactly what they need to decide in your favor.
