How Local Businesses Turn Customers into Brand Advocates

how local businesses turn customers into brand advocates

3 Ways Small Businesses can Turn Clientele into Marketing Tools

A quick online search will show that small businesses have numerous tactics they can use for consumer marketing. What you will not see on several of these lists, though, would be the fact current clients can be one of your best marketing tools. Statistics show that people are two times as likely to tell others about a negative experience over a positive one, so word of mouth won’t always work. Luckily, there are several other ways to turn clients into brand advocates.

Provide Social Media Marketing Offers

It is rare that customers will realize that they are acting as brand advocates. Sure they understand this if they are wearing a branded t-shirt, but most advocacy just isn’t this obvious. Providing a social media discount does not fall into this category. Everyone who shares a post that promises a discount knows that they are simply getting the word out. If the incentive is a useful one, though, they will do it happily and without hesitation.

Provide Reduced prices for Special Occasions

Email marketing is a vital aspect of making loyal customers, and to do this, companies need to get a bit of information from their client base. Once you have this information, you can use it as a marketing tool.

Someone have an anniversary or birthday coming up? Restaurants, entertainment companies and a variety of other businesses can offer a giveaway to the birthday girl or boy. When they come to celebrate, though, they will definitely bring friends along. This equals more profit and the potential for new clients.

Pay Customers to Market for You

You obviously can’t put your clients on the payroll to recruit new clients. At that point, they would be employees. You can, however, set up a referral program. Let loyal customers know that, if someone mentions their name on their initial visit, you will reward them with a gift card, credit to their bill or some other bonus.

Marketing isn’t all about social media and email. Your customers can be just as effective as any of those tactics. By utilizing the aforementioned ideas, your best clients will become your very best brand advocates.

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