Learn What It Takes for Good Keyword Research in 2015


Proper Keyword Research in 2015

There are those out there in the marketing world who are questioning whether or not keywords are becoming a thing of the past, and are no longer needed. Well, for the time being the answer to that question is a definite no!

Like it or not, keywords are still the primary way Google classifies your content, whether that’s in the form of web page, blog post, video or anything else. Google’s ranking algorithm takes into account how well you are optimized for the particular keywords, and ranks you in the search results as a result. For this reason it’s imperative to be sure we are targeting the proper keyword from the outset.

To help with that, let’s take a look at 5 items you’ll need to consider as you choose the keywords for your content.

5 Things to think about when starting keyword research

Decide what you’ll use keywords for – Almost certainly you have a plan for these keywords, and if not, now is a great time to clarify this. Will they be used for new content, web pages, social media, visual content (videos and more) or exactly what? Knowing this going in is helpful, especially when it comes time to cross-promote.

Identify common keywords in your niche – Just off of the top of your head, you should be able to think of a set of basic keywords to start your research with, just by checking out the content in your chosen niche or market.

Spy on your competition – There are tools you can use, or in the absence of tool help, you can simply look at your competition’s content and glean what they are targeting by the words they are using in their titles, URLs, and what the content is about.

Employ tools to help do the work – Luckily for us there are lots of keyword research tools out there, many of them sport a free version, such as the Google Keyword Planner, SEMRush, and Keywordtool.io.

Learn the intent of the searcher – Now put on your thinking cap and try to get into the mid of the web searcher who’s looking for you. What is their intent, and how will these keywords differ from what you’ve found thus far. Google estimates that 15% of web searches haven’t been seen before, so take time to understand what they’re typing in the search box!