Learn Why PPC is Great for Local Business

PPC for local business

PPC for Local Business? Good Idea or No?

There is a common perception that pay per click (PPC) ads aren’t really for local business. We’d like to dispel that right now. PPC can do a great deal of good for a small business, particularly a new one.

Let’s look the various pros and a few cons for PPC ads, and give you a framework for deciding if they are right for you.

The Pros of PPC for local business

  • Can be done on a modest budget – You have the power to monitor and control costs, and you can begin with very little. Alternatively, getting a professional SEO can be quite costly.
  • Doesn’t take and as long to get results – You can get near instant results. With SEO, it might take months or years for things to fully pan out, and in that amount of time Google will have changed the SEO algorithm a couple of times and you’ll have to do it all again!
  • Can help you dominate first page results – Even if you’re lucky enough to have page one rankings, PPC ads appearing there also will provide you with that much more share of the pie.
  • Easier to specifically target your audience – By specifically targeting keywords, you are able to go after the exact audience you desire.
  • Trackable and measurable – The analytics you are able to access with your PPC platform give you immediate and invaluable intelligence as to what’s working and what’s not. This is especially true with keywords.
  • Can actually help SEO – While the search algorithm is a secret, empirical evidence signifies that traffic and social interaction play a major role in search rankings.

The cons to using PPC for a local business are basically three:

  • Large learning curve – While they have some similarities, Google, Facebook and Bing, the largest and most effective PPC platforms, all have their differences, learning this can take time and money.
  • Some cost involved – There will need to be an advertising budget set aside, and you’ll only go so far as it allows you. Knowing when to stop and halt campaigns is a major part of this, as well as when you should double down on winners.
  • You’ll need great keyword research – Acknowledging that PPC is largely a keyword game, you’ll need to either do or cause to have done extensive keywords research. Cost of doing business.

PPC can be quite a terrific plus for a local business. Take care to watch costs and allow time for learning.