How to use marketing automation


Are there simply not enough of you?

Are you feeling not only overwhelmed at the mountain of tasks that lie before you daily, but in addition more than a little afraid that something is slipping through the cracks? You’re not alone. Given the complexity and the amount of moving parts that go into online marketing in multiple channels nowadays, you definitely need to employ some amount of marketing automation, or you may find it hard to compete. Let’s look at some real time savers.

Cool tools for marketing automation

There are lots of great tools available that you can spend your time and money on, for our purposes here I’m going to focus on three areas that can be massive time sucks and also have the most possibility of return on investment.

Email auto-responder company – This is most likely the most vital piece to automate, for if you’re not utilizing an auto-responder to take care of your email marketing, you might as well not be doing it at all. Loading your auto-responder with personalized content and marketing emails gives your customers and prospects the sense that they are being well taken care of. You will find many great email auto-responder companies out there, today some of the best are Constant Contact (my first choice), AWeber, and MailChimp.

social-scoringSocial Media – Tracking and running social media campaigns is often a logistical nightmare if you’re not using some sort of tool. There are plenty of good ones out there that enable you to keep track of and post to your social platforms. Take a look at HootSuite (my choice), TweetDeck and Buffer.

Automate all of the tasks you can! – The appearance of tools like IFTTT and Zapier are making many marketers lives much easier! These tools, while similar in design, each concentrate on automating tasks between two or more different services that you currently use. A true virtual assistant!

But the winner is…Infusionsoft.  Infusionsoft is the “All-in-one sales and marketing automation tool for small businesses. With Infusionsoft sales and marketing automation software, everything you need to get more customers, grow sales, and save a whole lot of time is right at your fingertips. It’s your small business CRM, e-Commerce, email, and social marketing solution all in one place.  Learn more about Infusionsoft here.

Make sure to not let customer and prospects slip through the cracks with all your automation. Being there for effective customer service is an important piece of business too!