How to Use Humor to Connect with Your Audience

marketing with humor

The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some enterprising wallpaper company hasn’t used this is beyond me, nonetheless it does go to demonstrate the point that humor sells. Humor essentially disarms people, often by getting them to view your point in a way they hadn’t thought about before, and initiates a connection that you may have had a difficult time creating using your latest PowerPoint filed with facts. Art Linkletter told us that laughter is the best medicine, and he was spot on. It might be the cure for what ails your business too! Let’s check out 4 ways to use humor in your small business marketing.

4 easy ways to use humor in your small business marketing!

Take advantage of pop culture – This is a generation that has largely left the evening news in favor of the likes of Jon Stewart, Steven Colbert and the other night time mavens that have crafted careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t hesitate to use your share if you’re able to find a way to make it humorous. Getting the audience smiling and in a good spirits right off the bat can go quite some distance toward helping to build rapport with them.

Make humorous videos – It will only take a few moments on YouTube for enough evidence to persuade anyone that a funny video gets tons of eyeballs! Even the lamest concept, delivered in a quirky way will get views and get shared widely. It doesn’t require a degree in cinema to get it done either. Many just shoot them using their phone, o if you want to go all the way, use an app like GoAnimate to create quick and visually interesting animated videos.

Create funny memes – Who hasn’t noticed these on Facebook and other social sites? Combining this idea with the millions of users on sites like Pinterest, Instagram and Tumblr is a recipe for outrageous traffic numbers.

Use humor in your content – Don’t be bashful when it comes to getting a little edgy with your content. The payoff will be that folks will see you as more like them, and not simply some stodgy company bent on selling them something. The better you connect on a shared (and funny!) level, the more people will like you and share your posts.