How to Turn Free Customers into Long-Term Clients

How to Turn Free Customers into Long-Term Clients

Getting People to Purchase After Delivering Free Trial

Begin Contact Quickly

Research indicates that 90 percent of leads actually go cold within an hour. And that means you need to initiate contact almost immediately. The easiest way of doing this is by sending an email. Whether you get it by having someone subscribe to a trial run of your service or by joining your email list to get a discount on a meal, the critical thing is to get it. Have an automated email sent out, so even if they quickly forget they signed up, they will have a reminder in their inbox.

Offer More Benefits

Offering an additional motivator might seem like a bit much, especially after providing a freebie, but in the end, this can seriously be worthwhile. The additional incentive does not need to be another freebie. A sandwich shop could offer an easy punch card loyalty program to keep people coming back again. Those offering marketing as a service could price cut their yearly rate if paid up front. There are lots of other incentives to provide, so just use your imagination.

Keep Connection Open

Marketing experts say 10% of a small business’s monthly sales should go into free trials. This is usually a large chunk of budget, so you should be ready to keep communication lines open. Send out periodic emails or reminders, but be sure some are framed as helpful communications. People fail to remember, so while daily emails are a bit overzealous, a few friendly reminders never hurt anyone.

Too many purchasers take full advantage of a free offer and then simply never return. Thankfully, you can decrease the likelihood of this by merely being proactive.

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