How to Pack Your Message into a Six-Second Video on Vine!


No doubt you’ve been fascinated by the new Vine video platform, but you’re also a bit baffled as to how to make use of it. I mean, six seconds of video isn’t a lot of time to work with in any message. Even so, as it turns out, the restrictions of this medium are also part of its strength. Using this time judiciously has led to some resourceful uses and messaging!

How businesses are using Vine

The limitations of the platform have not prevented businesses from making very impactful videos on Vine. To the contrary, the constraints have enabled businesses to craft powerful short messages generally centered on one aspect of their business. The secret is to be imaginative and fun! Nobody is seeking an in-depth analysis of something watching a six-second Vine video: they are generally, while interested in your brand, wanting to see what’s new, fun, and happening now. Many make use of this platform to roll out new product lines, deliver short messages about the company, customer service videos, human interest and staff messages. Businesses both big and small are finding creative uses for Vines.

Here are some examples:

Lowes home improvement store has created some incredibly well-liked Vines sharing quick tips for the home, in their #lowesfixinsix Vine videos.

Bacardi is using short videos to share their favorite drink recipes featuring their rum.

One of their competitors, Malibu Rum, dove in and created some cool refreshing Vines of their own!

Taco Bell used Vine as an integral piece of the product launch for their Cool Ranch Doritos Locos Tacos.

General Electric is using Vine to showcase innovative videos that share science in cool ways.

Clothing retailer The Gap is employing it to tout their products, via a sort of online video catalog.

Let your imagination go wild!

Companies are using Vine videos in a number of ways, from product introductions to people and company messages. The good news is that these videos take almost no time and effort to produce. Take a trip over to Vine and find out if this sounds like something that your company can make use of. It won’t take much time!