How to Make Sure Your On-Page SEO is Up to Date

How to Make Sure Your On-Page SEO is Up to Date

While you might think you know all you should know about on-page SEO, it’s important that you understand that it is always in a state of change, and you would do well to keep abreast of the latest best practices.

There’s more to this than merely dropping in a keyword every now and then: Google is constantly seeking ways to deliver better search results, and a byproduct of that is an environment where change is the only thing you can count on.

Check out these 7 on-page SEO tips you need to make sure you check.

7 On-Page SEO Tips that You Need to Implement If You Haven’t Already!

Page Titles and META Descriptions – Keep your title tags and META descriptions the Google-preferred length (up to 60 characters for title tags, and 160 for descriptions. Use keywords here and craft a description that will encourage a clickthrough.

Keywords – Don’t litter your page with them. In fact each page ought to be optimized for one primary keyword and the density of that one on the page should be 1-3%.

Image tags – Be sure to tag your images ALT tags accurately. This will also help your images to get indexed in Google images, and get you more traffic.

Employ internal linking – Be sure to link to relevant and useful content within your own pages, preferably using keyword anchor text to get there. This is a major signal for Google that you are trying to be of use to your visitors.

Optimize for mobile search – Beginning April 2015, Google is going to penalize pages that aren’t optimized well for mobile. Since mobile traffic now accounts for more than 50% of all traffic, what do you think you need to do?

Your business minutiae – Having an accurate privacy policy, contact us page and terms of service indicates to Google that you are a real business and is also a ranking signal.

Have Speedy page loads – If your pages aren’t loading in 4 seconds or less, you might have a problem. Look into compressing image files, or perhaps even moving your web hosting if they are holding you back. This is a significant ranking factor.