How to Build Traffic to Your Blog

TRAFFIC word cloud, business concept

Getting Traffic to your Business Blog

If you wish to use your business blog to expand and engage your audience, you’re going to have to find ways to develop the traffic to a point where someone other than your immediate family is reading it, am I right?

There are amazing advantages to having a vibrant and engaging business blog, chief among them things like new leads, brand building, helping with search rankings and many more.

Yet if this is taken up haphazardly, or worse yet, indifferently, you’re likely to be preaching to the choir, and wondering why you started this dumb blog in the first place.

One the best ways we know of to start building a blog audience is through the use of paid ads. This doesn’t have to cost you an arm and a leg, and it can result in great results if you give it a little time. Here are 5 suggestions for buying that traffic.

5 Places to buy paid ads for your blog

Outbrain – You’ve seen these ads, usually following content on major websites. Outbrain’s Amplify is great for showcasing your best blog posts, and it carries the added benefit of placing your content on major sites with massive readership you may not have been able to otherwise. (Tip: Partner this with a retargeting ad on Facebook for killer results!)

Facebook Ads – Maybe the best paid traffic opportunity available today, mainly for the ability to precisely target your audience while not spending a fortune. Their audience insights tool alone is worth the price of admission!

Google Adwords – While they have been around forever, Adwords can still be useful if you know how to use it well. Otherwise, you’ll be paying far too much for what you’re after.

LinkedIn Sponsored Updates – Assuming you have content that appeals to professionals in any sense, this could be a goldmine for you. People on LinkedIn are more businesslike, and a bit more engaging, so if this one fits, don’t hold back!

Pinterest Promoted Pins – While still asking you to get on a waiting list, once you’re in you will discover a lot of engaged people who love to interact. The demographic of Pinterest is primarily female, so if your product or service is visual and applies to women, go for it!