Got a Negative Review? Here’s How to Turn That Into a Positive

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See How to Make a Negative Review a Positive

It happens to the best of businesses. Every so often a customer will post a negative review that is going to influence prospective customers about your business, products or service. It simply can’t be helped.

What can be helped is the way you respond to an unhappy customer. Creating a clear plan to manage the occasional negative review is important for any business serious about its long-term survival. Let’s check out a few ways you can minimize the impact of poor reviews, and indeed, turn them into a positive for all concerned.

5 Tips for turning a negative review positive

Don’t fight back! – No matter how much you want to defend yourself and your company, make sure you suppress the desire. It never works. You’ll never be viewed in a positive light. Instead, take responsibility and use this opportunity to show awesome customer service.

Be sure to answer immediately – If you’re wanting to cultivate poor reviews and reputation, don’t forget to ignore or take forever to respond to customer complaints. It’s a sure way to fail! Set up a Google Alert to monitor mentions of your business on social media so you can be aware of any emerging issues before they become big.

Apologize and make amends – Nobody wants to hear a batch of lame excuses, or even legitimate ones. Offer a sincere apology for their experience, and generously offer a way to make it up to them. Doing so with sincerity will go a long way toward turning them around in your direction.

Be responsible in the eyes of others – If you stand up and own your mistakes, you will gain considerable points in the opinions of anyone that is watching, and that is definitely worth something.

Get more reviews – One of the greatest ways to minimize the effect of a negative review is by drowning them with far more positive reviews. Constantly make it your business to request reviews from your customers, particularly regulars who will want to have your back.

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