Why Marketers Should Not Give Up on Google
New content on your site is eventually indexed by Google, but it generally takes some time. When you share content on Google+, though, the site immediately indexes it so that their large huge user base has access immediately.
Everyone Has One
Okay, not everyone has a Google account, but a crazy number of people do. In fact, there are 2.2 billion Google accounts out there. Facebook, in contrast, has around 1.79 billion active users every month. Sadly, one study showed that the bulk of Google accounts are hardly ever active. When the quantity of accounts is considered along with the other benefits of Google , though, the disadvantages don’t seem as terrible.
Instantly Get Indexed
Whenever you post content or update pages on your website, it takes a while before Google indexes this new content. When you post something on Google+, however, the search engine that nearly everyone uses instantly indexes the new information.
With your new content promptly indexed, you can see instant results in the search engine optimization (SEO) arena. Posting your blogs on the site can help you achieve greater rankings for keywords and even get you temporarily placed at the top of Google rankings.
Even users who don’t actively post or view content on Google+ may end up seeing your site thanks to SEO.
An Involved Demographic Exists
Although estimates vary, some believe the number of active monthly Google+ users sits around 375 million. Thankfully, these users are all very engaged. This can really pay off if these people fall into your target demographic.
Over 70 % of users, for instance, are male. The main professions on the site? Technical engineers, developers, educators and designers. If your target audience is in these demographics, you might like to rethink Google for advertising.
Keep in mind that you shouldn’t sacrifice other marketing platforms to use Google . Just take a moment to try out the site again. You will see if it is working in very little time, and you can use that information to adjust your strategy if needed.
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