Five Ways to Make Content Marketing Work for Your Small Business

5 ways content marketing

Five Tips to Energize Small Business Content Marketing

You’re probably familiar with all the many benefits you can receive content marketing, but for a small business, it can still present considerable challenges. If you are understaffed or over-burdened, it is easy to let critical pieces of the puzzle slip to the back burner, often to never be seen again.

Let’s avert that by taking a peek at five ways you can energize your small business content marketing, as soon as possible!

Five tips for content marketing in your small business

Use this plan as a starting point for developing your own content marketing initiative.

Develop a strategy – Content marketing can take place in many forms over many platforms. It’s extremely important to have a plan set up that maps this out, combined with the goals and results you wish to achieve. Keep in mind, content can include blog posts, articles, ebooks, videos, images, podcasts and more, and lots of of these can be repurposed to other platforms also.

Create a budget – You will need to spend a couple of dollars here, in people hours as well as other costs, and you should know what you’re prepared to commit and budget it beforehand.

Assign talent – If you aren’t fortunate enough to have writers on staff, (as well as videographers and image designers) you will have to find them. This can be a time consuming task when getting started, so be aware of this.

Set up tracking – It’s important to make sure to set up tracking so you really know what is working and what isn’t. Most of the time, Google Analytics is fine for this purpose, though there are better paid resources available as well.

Do it again – Content marketing is not a one off proposal. To keep up high rankings, authority and traffic, a constant flow of content is needed through your pipeline. After a little while, you will be able to mine the data you are receiving from your efforts, and tailor your content for greater results!