Exactly How are Small Businesses Using Social Media?

Social Media

Exactly How are Small Businesses Using Social Media?

Everyone understands now that social media, while once considered a major time waster, has developed into a powerful and fast solution for getting new leads and sales into your small business. What hasn’t yet become clear are the ways small businesses are using social media. Considering the fact that there are many avenues to discover in social media, we think we should give you a peek into how small business owners like yourselves are using social media.

See how you compare, and what you may want to implement for your small business marketing moving forward in 2015.

How are small businesses using social media going into 2015?

Now some 74.5 percent of small businesses report using social media to promote their companies, and they’re throwing money into it as well, as 21.4 percent count this as their highest media spend of all. Clearly, social media has gone from a waste of time to a viable marketing channel.

What’s also clear is that Facebook is the leader in helping small business currently, with a full 55 percent of these companies possessing a Facebook Page, and 20 percent of these are using Facebook Ads to promote posts on those pages.

There are other players, obviously, and some of these include LinkedIn, Twitter, Pinterest and Instagram. You can also have Google+ in this group, even as they transform yet again into what’s is known as Google My Business, an all-encompassing amalgam of Google+, Places, Local and Maps. (and probably something else by now!)

How can you get your business started with social media?

First of all jump right in! Make a Facebook Page, get accounts at the social sites that make sense for you, and above all, don’t spread yourself too thin. You’ll want to be posting content to these sites, not merely quotes from dead guys and pictures of cute puppies.

Start with only a few social properties, like Facebook, YouTube, LinkedIn and perhaps Twitter. If you have a lot of products that you can showcase, consider adding Pinterest and Instagram. The key here though is to make sure you don’t take on more than you can reasonably manage.

Make videos, and always strive to point people to where you want them to go, preferably your blog or site. Engage with anyone who wants to strike up a conversation, and be generous with your comments and knowledge. You’ll find that before long you’ll have more of a following than you anticipated!