Are You Employing Conversion Optimization

Are You Employing Conversion Optimization

See How Conversion Optimization Can Positively Affect Your Sales

You may have heard of conversion optimization but were worried that this fell somewhere into the practice of dark arts. Not so. Optimizing your pages and offers for conversion is the smart way to make the most of your existing traffic, and be ready for when you get even more visitors.

Conversion optimization merely involves making sure each and every element in the sales process, from the first contact to the Thank You page is crafted to ensure that you not only get the sale, but the most bang for your marketing buck.

With these goals in mind, let’s examine some of the best ways to ensure your pages and offers are optimized.

What to Consider When Doing Conversion Optimization

Use the proper keywords – Making sure you are utilizing the proper keywords for the page the right way is crucial for not only making sure you are found in search, but also social media and video. Optimize for one main keyword and a few select secondary keywords, in order to best focus your search results.

Testing – Test it all. Colors, headlines, calls to action, copy; it all plays a part in obtaining the clicks and conversions. Also, be sure to test one item at a time, and constantly tweak until you’re satisfied with the results. Testing multiple items at once though expedient leaves doubt as to exactly which item is responsible for the improvement or failure.

Use videos – These days, studies are showing that it’s a lot more likely to get a conversion if the visitor has watched a video. And it’s only going to get more widespread: by 2018 75 percent of all web traffic is going to be video oriented in some form or fashion. Get rolling with video now!

Get your pages mobile-friendly – Face it; your smartphone is at this moment within your reach, probably chirping at you! Over half of all search traffic now begins on a mobile device, and if your pages and offers are not mobile ready, you will be left behind by your competition, who doesn’t have that problem. Easy to do, and hard to do without.

Employ social proof – People need to know that somehow they are making the right decision when purchasing a product. 85 percent of consumers will visit at least one social network for confirmation. Make sure you are using social proof, and that you respond to social inquiries promptly.

What’s Your Local Score?

Enter any business name and zip code and see how optimized it is for local search.