Facebook Advertising for Your Small Business

Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics.

In the next year to come, we can all expect Facebook to evolve in deeper ways. These evolutions include both new features and shifts in the way business will be able to use Facebook ads to reach prospects.

In addition to video ads, Facebook has been quietly diversifying their ad inventory. Marketers and small business owners can use these ad formats to accomplish specific business goals.

• Carousel ads can use multiple images, multiple offers, or multiple USPs in one go, providing a richer experience and a more compelling CTA.
• Slideshow ads use lightweight video to load faster and intrude less on the browsing experience. They can be a great transition for small businesses looking to create more video.
• Collection ads allow users to browse through multiple products or informational pages in-app. This grows awareness while generating less friction compared to an outbound link.
• Canvas mobile Facebook ad formats transform your ad from a single video or image into a full screen, scrolling experience. Use them to showcase high-quality assets or nurture prospects further along in the buy cycle.
• Dynamic ads can use a single ad template to promote several products or create customized pitches for different segments. These ads maximize relevance and returns while helping you A/B test more quickly.
• Link ads include a prominent, customizable CTA button to direct prospects to a landing page or offer. They encourage action, increasing conversions.
• Lead ads incorporate a lead capture form directly in the app! We’ll explain the significance of this ad type and similar formats below.

Understanding and taking advantage of these Ad Types will be a large key to success.

We have more than five years experience in Facebook advertising. We can help your business grow with Facebook.

Call 301-638-4755 or email us atcripley@smg2.com.

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