How to Develop a Winning Video Marketing Strategy

winning video

Develop an Effective Video Marketing Strategy

You’ve always meant to get a video marketing strategy started, but for whatever reason it just hasn’t gotten off the ground. Let’s end any confusion and stalling due to lack of know-how about what to do right here and now.

Crafting an effective video marketing strategy takes some thought and care. It’s not just a matter of slapping up the current company picnic video shot from your smartphone onto YouTube and wanting it to work wonders for you.

Today’s successes in the video marketing arena are there because they had a plan, and they executed it. Let’s discover how you can do that for your business!

5 Methods for creating a killer video marketing strategy!

  1. Video your testimonials – Video is a fantastic way to not only offer awesome social proof regarding your business and products, and can also create a lot of goodwill with the people who are offering the testimonial. It’s a win-win for everyone, and is miles beyond a print testimonial in terms of veracity and usefulness.
  2. Be helpful – Nothing endears you to your audience like somebody that consistently offers help and advice on topics of importance to them. Use video to teach, inspire, answer questions and deliver useful tutorials.
  3. Product videos – Showcase your products, just not with a salesy selection of slick images and then an obligatory call to action. Preferably, show how your products will benefit the end user in an engaging and fun way, and you’ll have a customer for life!
  4. Brand your videos – Keeping your brand front and center in your videos is an easy way to help build brand awareness, so you’re the only outfit they think of with regards to your niche.
  5. Develop your YouTube Channel – Getting people to subscribe to your YouTube channel is a fabulous way to improve your reach across the Web, getting more views, links and consequently, more traffic and sales. Brand your YouTube channel as carefully as you would your Facebook page or website, for it can be a traffic magnet!

Isn’t it time your business started getting some of those 6 billion hours of YouTube videos being watched every month?