Design Is the Killer App

Killer App

Don’t Diss Design – It Matters!

So you don’t think design plays a part in first impressions? Guess again! A study by researchers at the Missouri University of Science and Technology in 2012 revealed that it takes two-tenths of a second to form a first impression, give or take a nanosecond. This makes it significantly important, as the ability to obtain good design is growing, to ensure that we are doing all we can to acquire that favorable attention. This really is important for small business, as a poor design will frequently lead to trust issues, a key factor for smaller enterprises attempting to build their brand.

How can we promote good design?

The first thing to do is to give this some thought. Your competition has. Possessing a plan for presenting your brand and products to the world is largely accomplished by a carefully thought-out plan. Another critical finding in that study was that your logo gets the most attention, followed closely by images and social interaction. The visual elements matter a tremendous amount! So now that we have an understanding, there are essentially no excuses left, as now expense is no longer a viable excuse for getting very good design work done. The advent of crowdsourcing sites like 99Designs, CrowdSpring and others made what used to be prohibitively expensive for small business, a very affordable item.

How are the benefits?

The advantages of good design are more abundant and sometimes less obvious than you may think at first. While a killer look for your website and graphics is a no-brainer, elements like product packaging, advertising, and even infographics are shared, Pinned and ReTweeted from your pages. This will have a enormous effect on your site’s reach, and client base. Furthermore, the good feelings that an outstanding design impart may be intangible, but not when you watch your site’s traffic increase as a result of it! Have a cold hard look at your design elements today!IMG_6393 small